Thursday, September 11, 2008

Amazon ghost reviews

So I did an Amazon search for an upcoming book I'm interested in called The Future of Reputation and I get this result:


I thought to myself, "wow, five people have already given this book 5 stars! This is must be a really good book." So I visit the book's page and order a copy of it for the Harding library. 

Then I decide to take a look at the reviews out of curiosity. I can't seem to find them on the book's main page, so I go back to the search result and click on the 5 star rating. Then I see this:

So, is this just a bug in Amazon's software, or do they routinely award yet-to-be-released books with five 5-star ratings from ghost reviewers?